What exactly is the Google speed update?
Launched on 9 July 2018, the Google speed update will specifically increase the speed of some of the slow sites on Google chrome. As studies have repeatedly proven that, the site speed is especially important for an average user. Especially for Chrome on mobile as more than 50% of the users tend to leave the site when it takes more than 3 seconds to load. Google has kept all these researches in mind and has developed the Google speed update.
What is PPC?
PPC stands for pay-per-click, which is also known as cost-per-click. It is an internet-advertising model that is used to direct traffic to websites. In this method, the advertiser pays the owner of a website when customers click on the advertisement. Popular search engines use pay per click like Bing, yahoo or the search engine giant, Google. Not only is this adopted by search engines, social media sites like Facebook, twitter, Instagram have also adopted the pay-per-click option as their advertising models.
Many PPC company in Australia offers PPC ads. Websites that utilize PPC ads will display an advertisement with a keyword list that is added in different advertising groups.
What is the PPC impact of the Google speed update?
If you are working with slower mobile websites, you may get better mobile traffic for your paid results as your organic listings go up and users go through an ad instead.
Even if your site is not seeing fall on the mobile traffic, it is highly recommendable that your site for mobile is optimized correctly. In fact, Google has launched a few tools to evaluate your website’s performance.
Tools like Lighthouse, which is a Chrome DevTools resource, will audit your web page’s quality by examining its performance and accessibility and PageSpeed Insights. Then it determines how well your site is performing on Chrome and recommends optimization accordingly.
A very renowned digital marketing company Sydney stated that even if updating the mobile site is not one of your priorities you should always maintain a robust desktop site and maintain solid search campaign. These two things are very crucial, and you should keep that in mind at all times. You surely want your users to have an amazing user experience so that they make the lead and make purchases with you. Depending on the pace of your mobile, if it is slow, it will be wise enough to bid down on mobile for your search campaign and focus on the desktop sites till the mobile page improves.
Is the site speed update needed?
The site speed update is an important feature that Google has launched. Google has taken a significant step towards showing that Google is continuing to focus on a website’s performance. If you have a very slow website, it will be wise of you to lower mobile adjustments until you see some solid improvement options.
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